Our Approach

We collect information from multiple sources including Census, Google™, Azira™, PersonaLive™, Sprout Social™, Semrush™ and surveys like the Cultural Attraction Trend Report, the Cultural Engagement Report, and Morey Consulting client surveys.

We connect the dots of data between these sources to identify correlations, relationships, and trends that provide insight into effective strategies and tactics.

We have collected data on 12.7 million visitors to over 800 cultural attractions in the largest 100 markets in the United States.

We share what we learn with members via email, archived articles “Data Dots”, quarterly and annual reports, webinars, and hosted events.

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Our dataset includes…

30+ Years

We have used data to help more than 500 cultural attractions increase attendance or membership, improve experiences, and/or maximize revenue.

Articles & Reports

We share data, insights, and survey results with CultureComp members.

Community

Our goal is to build a stronger community. CultureComp members receive invitations to our discounted cooperative services, invitations to webinars and our hosted events at conferences and as we travel throughout the US.