The market research firm for cultural attractions.
We help aquariums, museums, gardens, science centers, and zoos develop and track KPIs, grow attendance and membership, and diversify audiences, so your team can walk into a board meeting and know exactly what to do and why.
We don’t just deliver data — we connect the dots of it.
CultureComp is a market research firm dedicated exclusively to cultural attractions: aquariums, art museums, botanical gardens, children’s museums, natural history museums, science centers, and zoos.
For more than 30 years we have helped 500+ cultural attractions across the US and Canada increase attendance, improve visitor experiences, optimize membership, and maximize revenue. We translate complex datasets into clear, actionable storylines your team can implement.
From subscription insight to full custom surveys.
Year-round sector intelligence
The most affordable way to stay current on benchmarks between engagements.
- Insight Insider: Data Drops plus annual Trend, Visitor, and KPI reports.
- Trend Tracker: everything above, plus genre-level segmentations and benchmarks.
Comparative, benchmarked performance
See where you stand locally and against peers nationally, with CompScore.
- KPI Report: market, audience, experience, membership, and pricing analysis.
- Audience Profile Report: origin, personas, search, web, and social sentiment.
- Membership Assessment: attendance, pricing, and 5-Year Visitor/Member Value.
Accurate, predictable, significance-tested
Collaborative design, hosting, tabulation, and Impact Models, with results tested at 95%.
- Visitor Survey Program: ongoing tracking, dashboards, and benchmark reports.
- Market & Pricing Survey: attendance potential, segmentation, price elasticity.
- Syndicated Market Survey: shared cohort study, organization-specific reads.
The why behind the numbers
Moderated depth on attitudes toward visitation, membership, offerings, and pricing.
- Focus Groups: 8–10 participants via Zoom, with guide, recruitment, and analysis.
Ready to connect the dots of data?
Tell us your goals in attendance, membership, or revenue, and we’ll map the right research to them.
