Reports

Since 1995, we have helped more than 500 cultural attractions identify obtainable objectives, develop successful strategies, and deploy effective tactics utilizing emerging data collection technologies, surveys, and comparative analytics.
Through our Reports, cultural attractions learn:
  • Estimated Attendance Potential with analysis of audience segments, awareness, interest, website usage, and advertising spend
  • Evaluation of Marketing with analysis of funding, efficiency, and effectiveness
  • Impact of Experience based on Google Ratings, pricing, and market capture
  • Assessment of Membership with analysis of size, usage, transactional value, acquisition, retention, and spend
  • Estimated Revenue Potential based on admission and membership pricing, advertising and service costs, 5-Year Visitor and Member Value, and benefits 
  • Analysis of Accessibility based on percentage of low-income visitors in relation to other cultural attraction visitors and the local market

Visitor Profile Report

Utilizes our on-going data collection to identify a cultural attraction’s audience characteristics.

  • Visitor Origin
  • Visit Frequency
  • Demographic and Market Segmentation Profiles
  • Visit Frequency
  • Market Capture
This Report includes a brief analysis and color graphs.

Get a Visitor Profile Report

Local Positioning Reports

Identifies how a cultural attraction compares to other cultural attractions in their geographic market.

  • Attendance & Market Capture
  • Visitor Origin
  • Visit Frequency
  • Demographic and Market Segmentation Profiles (including % of low-income households served)
  • Awareness (organic and paid)
  • Interest (unique website visits, length of stay)
  • Visitor Satisfaction
  • Admission and Membership Pricing
  • Membership Transactional Value
Includes analysis with key results and recommendations, comparisons, and review of results with color graphs.

Get a Positioning Report

National Benchmark Report

Identifies how a cultural attraction compares to other cultural attractions of their type nationally.

  • Attendance & Market Capture
  • Visitor Origin
  • Visit Frequency
  • Demographic and Market Segmentation Profiles (including % of low-income households served)
  • Awareness (organic and paid)
  • Interest (unique website visits, length of stay)
  • Visitor Satisfaction
  • Admission and Membership Pricing
  • Membership Transactional Value
Includes analysis with key results and recommendations, comparisons, and review of results with color graphs.

Get a Benchmark Report

Marketing & Membership Assessment

Identifies how marketing and membership strategies impact attendance, membership, and revenue.

  • Market Population
  • Attendance (total and general admission)
  • Advertising Spend
  • Admission Pricing
  • Membership Pricing
  • Membership Expenses
  • Membership Size, Conversion, & Retention
  • Visitor 5 Year Value
  • Member 5 Year Value
Includes an analysis with key results and recommendations, comparisons, and review of results with color graphs.

Get an Assessment

Visitor, Member, Pricing Survey

Utilizes data from surveys to analyze visitor and member characteristics, motivations, and pricing reaction.

  • Visitor and Member Characteristics
  • Motivations (reasons to visit, join, renew)
  • Usage (visit frequency)
  • Evaluation (overall satisfaction and more)
  • Intent (visit, join, renew, upgrade)
  • Admission and Membership Pricing Reaction
Includes an analysis with key results, benchmark comparisons, and review of results with color graphs and tables.

Get a Pricing Survey Report