Reports
CultureComp provides comparative analytic reports and customized surveys that allow cultural attractions to increase attendance, improve experiences, promote membership, and maximize revenue. Our reports are designed to help cultural attractions do the following:
Through our Reports, cultural attractions learn:
- Estimated Attendance Potential with analysis of audience segments, awareness, interest, website usage, and advertising spend
- Evaluation of Marketing with analysis of funding, efficiency, and effectiveness
- Impact of Experience based on Google Ratings, pricing, and market capture
- Assessment of Membership with analysis of size, usage, transactional value, acquisition, retention, and spend
- Estimated Revenue Potential based on admission and membership pricing, advertising and service costs, 5-Year Visitor and Member Value, and benefitsÂ
- Analysis of Accessibility based on percentage of low-income visitors in relation to other cultural attraction visitors and the local market
Since 1995, we have helped more than 500 cultural attractions identify obtainable objectives, develop successful strategies, and deploy effective tactics utilizing emerging data collection technologies, surveys, and comparative analytics.
Visitor Profile Report
$500 for CultureComp members (savings of $250)
Utilizes our on-going data collection to identify a cultural attraction’s audience characteristics.
- Visitor Origin
- Visit Frequency
- Demographic and Market Segmentation Profiles
- Visit Frequency
- Market Capture
Seasonal Benchmark Report
$975 for (4) Reports for CultureComp members + $500 one-time setup fee (n/a for non-members)
Monitors KPIs and tracks trends for a cultural attraction type throughout the year.
- Estimated Attendance
- Visitor Origin
- Visit Frequency
- Market Personas (segmentation)
- Awareness (keyword search volume)
- Social Media (engagements & sentiment)
Local Positioning Reports
$1,750 for CultureComp members (savings of $250)
Identifies how a cultural attraction compares to other cultural attractions in their geographic market.
- Attendance & Market Capture
- Visitor Origin
- Visit Frequency
- Demographic and Market Segmentation Profiles (including % of low-income households served)
- Awareness (organic and paid)
- Interest (unique website visits, length of stay)
- Visitor Satisfaction
- Admission and Membership Pricing
- Membership Transactional Value
National Benchmark Report
$1,750 for CultureComp members (savings of $250)
Identifies how a cultural attraction compares to other cultural attractions of their type nationally.
- Attendance & Market Capture
- Visitor Origin
- Visit Frequency
- Demographic and Market Segmentation Profiles (including % of low-income households served)
- Awareness (organic and paid)
- Interest (unique website visits, length of stay)
- Visitor Satisfaction
- Admission and Membership Pricing
- Membership Transactional Value
Marketing & Membership Assessment
$2,750 for CultureComp members (savings of $250)
Identifies how marketing and membership strategies impact attendance, membership, and revenue.
- Market Population
- Attendance (total and general admission)
- Advertising Spend
- Admission Pricing
- Membership Pricing
- Membership Expenses
- Membership Size, Conversion, & Retention
- Visitor 5 Year Value
- Member 5 Year Value
Visitor, Member, Pricing Survey
$12,500 for CultureComp members (savings of $2,500)
Utilizes data from surveys to analyze visitor and member characteristics, motivations, and pricing reaction.
- Visitor and Member Characteristics
- Motivations (reasons to visit, join, renew)
- Usage (visit frequency)
- Evaluation (overall satisfaction and more)
- Intent (visit, join, renew, upgrade)
- Admission and Membership Pricing Reaction
