About
CultureComp was developed based on Morey Consulting’s experience working with hundreds of cultural attractions since 1995. Throughout that time, we have learned the following:
1
Many cultural attractions do not use data to define goals, develop strategies, or deploy tactics.
2
Many cultural attractions do not have access to data due to perceived costs.
3
Many cultural attractions do not have expertise or experience unique to cultural attraction management.
We developed CultureComp to address these issues.
CultureComp collects market, attendance, marketing, visitor experience, membership, and pricing data from multiple sources on more than 12 million annual visitors to over 800 cultural attractions in the 100 largest U.S. markets. We use this data to provide actionable recommendations to define goals, develop strategies, and deploy tactics.
We share our data and insights with CultureComp members via monthly articles, quarterly and annual reports, webinars, and presentations at conferences and industry events.
We hope you are as excited about the opportunities CultureComp provides as we are.
