Category: Trend Tracker

November Data Drop: Using Membership KPIs to Assess Success

November 6, 2024

The relationship between membership conversion and retention can often be misunderstood, leading to strategies that may not support long-term organizational health. Membership conversion refers to the proportion of visitor households that become members relative to the total number of visitors. For ...

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Summer ’24 Trend Reports (Sub-Industry)

October 3, 2024

We have completed data collection on over 3.3 million visitors to over 800 cultural attractions in the 100 largest U.S. markets from June 1 - August 31, 2024. See what happened in your sub-industry below.
Sum 2024 Aquarium Trend Report
Sum 2024 Art Trend Report
Sum 2024 Children's Museum Trend Repo...

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Summer ’24 Trend Report (All)

October 2, 2024

We have completed the Summer 2024 Cultural Attraction Trend Report which includes data on over 3.3 million visitors to over 800 cultural attractions from June 1 - August 31, 2024. See what happened at the link below.
Sum 2024 Cultural Attraction Trend Report
...

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Spring ’24 Trend Reports (Sub-Industry)

August 28, 2024

We have completed data collection for over 800 cultural attractions in the 100 largest U.S. markets from March 1 – May 31, 2024. See what happened in your sub-industry below.
Spring 2024 Aquarium Trend Report
Spring 2024 Art Trend Report
Spring 2024 Children's Museum Trend Report
Spring 2024 Garden ...

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August Data Drop: Information Sources

August 6, 2024

It is critical for cultural attractions to have consistently high levels of awareness to maximize attendance potential. Cultural attractions that perform in the Top 25% have 3.1 times more organic search (awareness) and 3.2 times more unique website visitors (interest) than median. Outside of experi...

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July Data Drop: Understanding Visitor Motivation

July 8, 2024

Understanding what drives people to visit cultural attractions is essential. While the primary mission of cultural attractions typically revolves around preservation, appreciation, and education, visitor motivations often lie elsewhere. Respondents from our 2024 Cultural Engagement Survey highlighte...

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2024 Cultural Engagement Survey Report

June 18, 2024

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

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2023 Cultural Attraction KPI Report

May 20, 2024

The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions. The analysis is based on data we collect for our Positioning and Benchmark Reports which includes 11+ million visitors to more than 806 cultural attractions in the 100...

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2023 Cultural Attraction Trend Report

April 29, 2024

The Cultural Attraction Trend Report tracks attendance, membership, visitor satisfaction, and pricing trends among cultural attractions across the country and provides important information regarding marketing, social media, and membership. The Report is accessible to survey participants and Culture...

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