Category: Marketing & Attendance

August Data Drop: Information Sources

August 6, 2024

It is critical for cultural attractions to have consistently high levels of awareness to maximize attendance potential. Cultural attractions that perform in the Top 25% have 3.1 times more organic search (awareness) and 3.2 times more unique website visitors (interest) than median. Outside of experi...

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July Data Drop: Understanding Visitor Motivation

July 8, 2024

Understanding what drives people to visit cultural attractions is essential. While the primary mission of cultural attractions typically revolves around preservation, appreciation, and education, visitor motivations often lie elsewhere. Respondents from our 2024 Cultural Engagement Survey highlighte...

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Is My Marketing Effective? 

March 5, 2024

Effective marketing strategies play a pivotal role in driving engagement and attendance. Understanding the intricacies of marketing effectiveness is essential for organizations looking to optimize their outreach efforts and achieve tangible results. Here are several key strategies that cultural attr...

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Increasing Attendance in High-Performing Organizations

March 5, 2024

Increasing attendance at cultural organizations not only ensures their financial sustainability but also facilitates the fulfillment of their mission in promoting cultural appreciation and education. While all organizations aim to increase attendance, how to do so can be a complicated issue for orga...

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