2024 Top 10 Natural History Museums

Attendance isn’t the only metric that matters; market capture, admission price, and Google Rating are also Key Performance Indicators. These KPIs are connected. Our CompScore (a KPI index) identifies how a natural history museum performs in relation to 33 peer natural history museums in the 100 largest US markets. Congratulations to the natural history museums with Top 10 CompScores for 2024:

• American Museum of Natural History
• Smithsonian Museum of Natural History
• Mountain America Museum of Ancient Life
• Denver Museum of Nature and Science
• Houston Museum of Natural Science
• Field Museum of Natural History
• Perot Museum of Nature and Science
• The Bishop Museum of Science and Nature
• Carnegie Museum of Natural History
• Witte Museum