Category: Annual Reports

Cultural Attraction Sub-Industry KPI Report

July 9, 2025

The Cultural Attraction Sub-Industry KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions. The results are segmented by aquariums, art museums, botanical gardens, children's museums, history museums, natural history museums, science museums, and...

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Cultural Attraction KPI Report

July 1, 2025

The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions. The analysis is based on data we collect for our Positioning and Benchmark Reports which includes 12+ million visitors to more than 800 cultural attractions in the 100...

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2025 Revenue Opportunity Report

May 15, 2025

In the wake of decreased federal funding that helps support cultural attractions, there are steps cultural attractions can take to increase revenue from attendance, admission, and membership.  The Revenue Opportunity Report identifies these steps based on our ongoing collection of&nbs...

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2024 Cultural Attraction Trend Report

March 26, 2025

The Cultural Attraction Trend Report, now in its 27th edition, tracks cultural attraction attendance, marketing, membership, and pricing trends dating back to 1998.
Some key findings include:

Attendance decreased 3.8% in 2024 as compared to 2023. Many cultural attractions experienced high visitati...

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2025 Sub-Industry Visitor Survey Reports

March 6, 2025

We recently completed the Cultural Attraction Visitor Survey Report, which identifies visitor and member motivations, intent, and other relevant information like preferred communication channels based on 1,225 respondents interested in visiting or joining a cultural attraction in 2025. The Visitor S...

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2025 Cultural Attraction Visitor Survey Report

February 8, 2025

We recently completed the Cultural Attraction Visitor Survey Report, which identifies visitor and member characteristics, motivations, intent, and other relevant information like preferred communication channels based on 1,225 respondents interested in visiting or joining a cultural attraction in 20...

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2024 Cultural Attraction Visitor Demographic Report

December 11, 2024

The 2024 Cultural Attraction Visitor Demographic Report. The Visitor Demographic Report is based on 15,395,699 visitors to more than 800 cultural attractions in the 100 largest markets in the US between December 1, 2023, and November 30, 2024.
The Report includes:

Median Household Income
Household...

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2024 Cultural Engagement Survey Report Summary

June 18, 2024

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

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2024 Cultural Engagement Survey Report

June 18, 2024

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

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2023 Cultural Attraction KPI Report Summary

May 20, 2024

The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions from our Positioning, Benchmark, and Assessment Reports. These Reports are based on data we collected from 11+ million visitors to more than 806 cultural attractions in...

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