Category: Annual Reports

The Cultural Attraction Trend Report, now in its 27th edition, tracks cultural attraction attendance, marketing, membership, and pricing trends dating back to 1998.
Some key findings include:

Attendance decreased 3.8% in 2024 as compared to 2023. Many cultural attractions experienced high visitati...

We recently completed the Cultural Attraction Visitor Survey Report, which identifies visitor and member characteristics, motivations, intent, and other relevant information like preferred communication channels based on 1,225 respondents interested in visiting or joining a cultural attraction in 20...

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions from our Positioning, Benchmark, and Assessment Reports. These Reports are based on data we collected from 11+ million visitors to more than 806 cultural attractions in...