The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions. The analysis is based on data we collect for our Positioning and Benchmark Reports which includes 12+ million visitors to more than 800 cultural attractions in the 100...
You are unauthorized to view this page. Click here to register or upgrade your account.
One of the easiest ways to quickly benchmark guest experience at your organization is through your Google Rating. Our research shows that best-performing cultural attractions typically maintain a Google Rating of 4.6-4.7. This is the Google Rating at which cultural attractions are maximizing both th...
You are unauthorized to view this page. Click here to register or upgrade your account.
In the wake of decreased federal funding that helps support cultural attractions, there are steps cultural attractions can take to increase revenue from attendance, admission, and membership. The Revenue Opportunity Report identifies these steps based on our ongoing collection of&nbs...
You are unauthorized to view this page. Click here to register or upgrade your account.
In the wake of federal cuts in funding, revenue from admission is even more important. One simple strategy to increase admission revenue is to price admission just below a price threshold. A price threshold is a price point at which attendance is negatively impacted. These prices generally occu...
You are unauthorized to view this page. Click here to register or upgrade your account.
The Cultural Attraction Trend Report, now in its 27th edition, tracks cultural attraction attendance, marketing, membership, and pricing trends dating back to 1998.
Some key findings include:
Attendance decreased 3.8% in 2024 as compared to 2023. Many cultural attractions experienced high visitati...
You are unauthorized to view this page. Click here to register or upgrade your account.
We recently completed the Cultural Attraction Visitor Survey Report, which identifies visitor and member characteristics, motivations, intent, and other relevant information like preferred communication channels based on 1,225 respondents interested in visiting or joining a cultural attraction in 20...
You are unauthorized to view this page. Click here to register or upgrade your account.
We frequently receive questions about best practices in structuring membership programs. Quite often, we see cultural attractions offering too many membership options to too many audience segments in an attempt to provide something for everyone. This is not an advisable strategy as it can not only b...
You are unauthorized to view this page. Click here to register or upgrade your account.
We have completed the Fall 2024 Cultural Attraction Trend Report which includes data on over 3.4 million visitors to over 800 cultural attractions from September 1 - November 30, 2024. See what happened at the link below.
Fall 2024 Cultural Attraction Trend Report
...
You are unauthorized to view this page. Click here to register or upgrade your account.
The relationship between membership conversion and retention can often be misunderstood, leading to strategies that may not support long-term organizational health. Membership conversion refers to the proportion of visitor households that become members relative to the total number of visitors. For ...
You are unauthorized to view this page. Click here to register or upgrade your account.
We have completed the Summer 2024 Cultural Attraction Trend Report which includes data on over 3.3 million visitors to over 800 cultural attractions from June 1 - August 31, 2024. See what happened at the link below.
Sum 2024 Cultural Attraction Trend Report
...
You are unauthorized to view this page. Click here to register or upgrade your account.
