Author: Olivia Zvara
2024 Cultural Attraction Trend Report
March 26, 20252025 Sub-Industry Visitor Survey Reports
March 6, 20252025 Cultural Attraction Visitor Survey Report
February 8, 2025January Data Drop: Best Practices in Structuring Membership Programs
January 26, 20252024 Cultural Attraction Visitor Demographic Report
December 11, 2024The 2024 Cultural Attraction Visitor Demographic Report. The Visitor Demographic Report is based on 15,395,699 visitors to more than 800 cultural attractions in the 100 largest markets in the US between December 1, 2023, and November 30, 2024.
The Report includes:
- Median Household Income
- Household Income by Category
- Household Characteristics (% Married, % with Children)
- Median Age
- Age by Category
- Race
- Educational Attainment
November Data Drop: Using Membership KPIs to Assess Success
November 6, 2024Summer ’24 Trend Reports (Sub-Industry)
October 3, 2024Summer ’24 Trend Report (All)
October 2, 2024Top 10 Science Museums
September 20, 2024Congratulations to the Science Museums with the highest 2023 CompScores.
- Greensboro Science Center (81)
- Exploratorium (71)
- Science Museum Oklahoma (70)
- COSI (69)
- Frost Science (68)
- Discovery Place Science (67)
- Exploration Place (65)
- Franklin Institute (65)
- Adventure Science Center (65)
- Museum of Discovery and Science Ft Lauderdale (63)
- Museum of Science Boston (63)
The CompScore identifies science museums that perform best among five key performance indicators including attendance, market capture, admission price, Google Rating, and visit frequency. 59 science museums in the 100 largest US markets are included in the analysis. A perfect score is 100, the median among science museums was 53.
