Author: Olivia Zvara

2023 Top 10 Science Museums

Congratulations to the Science Museums with the highest 2023 CompScores. 

  • Greensboro Science Center (81)
  • Exploratorium (71)
  • Science Museum Oklahoma (70)
  • COSI (69)
  • Frost Science (68)
  • Discovery Place Science (67)
  • Exploration Place (65)
  • Franklin Institute (65)
  • Adventure Science Center (65)
  • Museum of Discovery and Science Ft Lauderdale (63)
  • Museum of Science Boston (63)

The CompScore identifies science museums that perform best among five key performance indicators including attendance, market capture, admission price, Google Rating, and visit frequency. 59 science museums in the 100 largest US markets are included in the analysis.  A perfect score is 100, the median among science museums was 53. 

Spring ’24 Trend Reports (Sub-Industry)

We have completed data collection for over 800 cultural attractions in the 100 largest U.S. markets from March 1 – May 31, 2024. See what happened in your sub-industry below.
Spring 2024 Aquarium Trend Report
Spring 2024 Art Trend Report
Spring 2024 Children's Museum Trend Report
Spring 2024 Garden ...

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August Data Drop: Information Sources

It is critical for cultural attractions to have consistently high levels of awareness to maximize attendance potential. Cultural attractions that perform in the Top 25% have 3.1 times more organic search (awareness) and 3.2 times more unique website visitors (interest) than median. Outside of experi...

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July Data Drop: Understanding Visitor Motivation

Understanding what drives people to visit cultural attractions is essential. While the primary mission of cultural attractions typically revolves around preservation, appreciation, and education, visitor motivations often lie elsewhere. Respondents from our 2024 Cultural Engagement Survey highlighte...

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How Often Should You Collect Visitor Feedback?

Collecting visitor feedback is a crucial aspect of improving customer experience for any organization. However, the frequency with which this feedback should be collected can vary significantly depending on the size and budget of the organization.

Feedback Collection for Small Organizations
F...

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2024 Cultural Engagement Survey Report Summary

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

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2024 Cultural Engagement Survey Report

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

You are unauthorized to view this page. Click here to register or upgrade your account.

2023 Top 10 Flight/Ship/Auto Museums

CultureComp is pleased to announce the Top 10 Flight/Space/Ship/Auto Museums with the highest 2023 CompScores.

  • Kennedy Space Center
  • Space Center Houston
  • USS Midway Museum
  • National Museum of the US Air Force
  • Intrepid Sea, Air, Space Museum
  • Smithsonian National Air and Space Museum
  • Battleship Missouri Memorial
  • USS Yorktown
  • Museum of Flight
  • National Automobile Museum

The CompScore is an indexed score based on attendance, market capture, admission price, Google reviews, and visit frequency.

43 Flight/Space/Ship/Auto Museums were included as part of our on-going analysis of more than 11 million visitors to 806 cultural attractions in the 100 largest U.S. markets.

2023 Top 10 Aquariums

CultureComp is pleased to announce the Top 10 Aquariums with the highest 2023 CompScores.

  • Georgia Aquarium
  • Tennessee Aquarium
  • National Aquarium
  • California Academy of Sciences
  • Shedd Aquarium
  • Aquarium of the Pacific
  • South Carolina Aquarium
  • Oklahoma Aquarium
  • Loveland Living Planet Aquarium
  • Florida Aquarium

The CompScore is an indexed score based on attendance, market capture, admission price, Google reviews, and visit frequency.

32 Aquariums were included as part of our on-going analysis of more than 11 million visitors to 806 cultural attractions in the 100 largest U.S. markets.

2023 Top 10 Children’s Museums

CultureComp is pleased to announce the Top 10 Children’s Museums with the highest 2023 CompScores.

  • Children’s Museum of Indianapolis
  • Museum of Natural Curiosity Thanksgiving Point
  • Strong National Museum of Play
  • Science City at Union Station
  • Mississippi Children’s Museum
  • Louisiana Children’s Museum
  • Marbles Kids Museum
  • EdVenture
  • Creative Discovery Museum
  • Discovery Gateway Children’s Museum

The CompScore is an indexed score based on attendance, market capture, admission price, Google reviews, and visit frequency.

68 Children’s Museums were included as part of our on-going analysis of more than 11 million visitors to 806 cultural attractions in the 100 largest U.S. markets.

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