Category: Data Drops

Keyword search volume is a predictive KPI. Cultural attractions that perform in the Top 25% have keyword search 12 times higher than cultural attractions performing in the Bottom 25%.
As part of our ongoing KPI tracking, we collect keyword search volume on 800+ cultural attractions in the US.
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CultureComp’s 2025 Cultural Attraction Visitor Survey indicated that internet search, social media, and a cultural attraction’s website were among the primary information sources visitors used to find out about cultural attractions. Among social media sites used, Facebook, YouTube, Instagram, and Ti...

CultureComp’s 2025 Cultural Attraction Visitor Survey indicated that 36% of potential visitors use social media as an information source, which ranks 3rd behind internet search (76%) and word of mouth (48%). Social media usage as an information source has climbed rapidly in the last five y...