Category: Data Drops

We frequently receive questions about best practices in structuring membership programs. Quite often, we see cultural attractions offering too many membership options to too many audience segments in an attempt to provide something for everyone. This is not an advisable strategy as it can not only b...

The relationship between membership conversion and retention can often be misunderstood, leading to strategies that may not support long-term organizational health. Membership conversion refers to the proportion of visitor households that become members relative to the total number of visitors. For ...

Understanding what drives people to visit cultural attractions is essential. While the primary mission of cultural attractions typically revolves around preservation, appreciation, and education, visitor motivations often lie elsewhere. Respondents from our 2024 Cultural Engagement Survey highlighte...