The relationship between membership conversion and retention can often be misunderstood, leading to strategies that may not support long-term organizational health. Membership conversion refers to the proportion of visitor households that become members relative to the total number of visitors. For ...
It is critical for cultural attractions to have consistently high levels of awareness to maximize attendance potential. Cultural attractions that perform in the Top 25% have 3.1 times more organic search (awareness) and 3.2 times more unique website visitors (interest) than median. Outside of experi...
Understanding what drives people to visit cultural attractions is essential. While the primary mission of cultural attractions typically revolves around preservation, appreciation, and education, visitor motivations often lie elsewhere. Respondents from our 2024 Cultural Engagement Survey highlighte...
