The Summer Attendance Survey identified attendance trends at cultural attractions in North America between May 1 and July 31, 2024, and 2025. 92 cultural attractions participated in the survey.
Some key findings include:
Total, GA, and member attendance increased slightly compared to s...
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The Cultural Attraction Sub-Industry KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions. The results are segmented by aquariums, art museums, botanical gardens, children's museums, history museums, natural history museums, science museums, and...
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The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions. The analysis is based on data we collect for our Positioning and Benchmark Reports which includes 12+ million visitors to more than 800 cultural attractions in the 100...
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In the wake of decreased federal funding that helps support cultural attractions, there are steps cultural attractions can take to increase revenue from attendance, admission, and membership. The Revenue Opportunity Report identifies these steps based on our ongoing collection of&nbs...
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