Category: Insight Insider

Fall ’24 Trend Report (All)

December 15, 2024

We have completed the Fall 2024 Cultural Attraction Trend Report which includes data on over 3.4 million visitors to over 800 cultural attractions from September 1 - November 30, 2024. See what happened at the link below.
Fall 2024 Cultural Attraction Trend Report
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2024 Cultural Attraction Visitor Demographic Report

December 11, 2024

The 2024 Cultural Attraction Visitor Demographic Report. The Visitor Demographic Report is based on 15,395,699 visitors to more than 800 cultural attractions in the 100 largest markets in the US between December 1, 2023, and November 30, 2024.
The Report includes:

Median Household Income
Household...

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November Data Drop: Using Membership KPIs to Assess Success

November 6, 2024

The relationship between membership conversion and retention can often be misunderstood, leading to strategies that may not support long-term organizational health. Membership conversion refers to the proportion of visitor households that become members relative to the total number of visitors. For ...

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Summer ’24 Trend Report (All)

October 2, 2024

We have completed the Summer 2024 Cultural Attraction Trend Report which includes data on over 3.3 million visitors to over 800 cultural attractions from June 1 - August 31, 2024. See what happened at the link below.
Sum 2024 Cultural Attraction Trend Report
...

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August Data Drop: Information Sources

August 6, 2024

It is critical for cultural attractions to have consistently high levels of awareness to maximize attendance potential. Cultural attractions that perform in the Top 25% have 3.1 times more organic search (awareness) and 3.2 times more unique website visitors (interest) than median. Outside of experi...

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July Data Drop: Understanding Visitor Motivation

July 8, 2024

Understanding what drives people to visit cultural attractions is essential. While the primary mission of cultural attractions typically revolves around preservation, appreciation, and education, visitor motivations often lie elsewhere. Respondents from our 2024 Cultural Engagement Survey highlighte...

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2024 Cultural Engagement Survey Report Summary

June 18, 2024

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

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2023 Cultural Attraction KPI Report Summary

May 20, 2024

The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions from our Positioning, Benchmark, and Assessment Reports. These Reports are based on data we collected from 11+ million visitors to more than 806 cultural attractions in...

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