Tag: Data Dropper

2024 Cultural Attraction Trend Report

March 26, 2025

The Cultural Attraction Trend Report, now in its 27th edition, tracks cultural attraction attendance, marketing, membership, and pricing trends dating back to 1998.
Some key findings include:

Attendance decreased 3.8% in 2024 as compared to 2023. Many cultural attractions experienced high visitati...

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2025 Sub-Industry Visitor Survey Reports

March 6, 2025

We recently completed the Cultural Attraction Visitor Survey Report, which identifies visitor and member motivations, intent, and other relevant information like preferred communication channels based on 1,225 respondents interested in visiting or joining a cultural attraction in 2025. The Visitor S...

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2025 Cultural Attraction Visitor Survey Report

February 8, 2025

We recently completed the Cultural Attraction Visitor Survey Report, which identifies visitor and member characteristics, motivations, intent, and other relevant information like preferred communication channels based on 1,225 respondents interested in visiting or joining a cultural attraction in 20...

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January Data Drop: Best Practices in Structuring Membership Programs

January 26, 2025

We frequently receive questions about best practices in structuring membership programs. Quite often, we see cultural attractions offering too many membership options to too many audience segments in an attempt to provide something for everyone. This is not an advisable strategy as it can not only b...

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November Data Drop: Using Membership KPIs to Assess Success

November 6, 2024

The relationship between membership conversion and retention can often be misunderstood, leading to strategies that may not support long-term organizational health. Membership conversion refers to the proportion of visitor households that become members relative to the total number of visitors. For ...

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Summer ’24 Trend Reports (Sub-Industry)

October 3, 2024

We have completed data collection on over 3.3 million visitors to over 800 cultural attractions in the 100 largest U.S. markets from June 1 - August 31, 2024. See what happened in your sub-industry below.
Sum 2024 Aquarium Trend Report
Sum 2024 Art Trend Report
Sum 2024 Children's Museum Trend Repo...

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Summer ’24 Trend Report (All)

October 2, 2024

We have completed the Summer 2024 Cultural Attraction Trend Report which includes data on over 3.3 million visitors to over 800 cultural attractions from June 1 - August 31, 2024. See what happened at the link below.
Sum 2024 Cultural Attraction Trend Report
...

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Spring ’24 Trend Reports (Sub-Industry)

August 28, 2024

We have completed data collection for over 800 cultural attractions in the 100 largest U.S. markets from March 1 – May 31, 2024. See what happened in your sub-industry below.
Spring 2024 Aquarium Trend Report
Spring 2024 Art Trend Report
Spring 2024 Children's Museum Trend Report
Spring 2024 Garden ...

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August Data Drop: Information Sources

August 6, 2024

It is critical for cultural attractions to have consistently high levels of awareness to maximize attendance potential. Cultural attractions that perform in the Top 25% have 3.1 times more organic search (awareness) and 3.2 times more unique website visitors (interest) than median. Outside of experi...

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July Data Drop: Understanding Visitor Motivation

July 8, 2024

Understanding what drives people to visit cultural attractions is essential. While the primary mission of cultural attractions typically revolves around preservation, appreciation, and education, visitor motivations often lie elsewhere. Respondents from our 2024 Cultural Engagement Survey highlighte...

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