Tag: Insight Insider

January Data Drop: Best Practices in Structuring Membership Programs

January 26, 2025

We frequently receive questions about best practices in structuring membership programs. Quite often, we see cultural attractions offering too many membership options to too many audience segments in an attempt to provide something for everyone. This is not an advisable strategy as it can not only b...

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Fall ’24 Trend Report (All)

December 15, 2024

We have completed the Fall 2024 Cultural Attraction Trend Report which includes data on over 3.4 million visitors to over 800 cultural attractions from September 1 - November 30, 2024. See what happened at the link below.
Fall 2024 Cultural Attraction Trend Report
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November Data Drop: Using Membership KPIs to Assess Success

November 6, 2024

The relationship between membership conversion and retention can often be misunderstood, leading to strategies that may not support long-term organizational health. Membership conversion refers to the proportion of visitor households that become members relative to the total number of visitors. For ...

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Summer ’24 Trend Report (All)

October 2, 2024

We have completed the Summer 2024 Cultural Attraction Trend Report which includes data on over 3.3 million visitors to over 800 cultural attractions from June 1 - August 31, 2024. See what happened at the link below.
Sum 2024 Cultural Attraction Trend Report
...

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August Data Drop: Information Sources

August 6, 2024

It is critical for cultural attractions to have consistently high levels of awareness to maximize attendance potential. Cultural attractions that perform in the Top 25% have 3.1 times more organic search (awareness) and 3.2 times more unique website visitors (interest) than median. Outside of experi...

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July Data Drop: Understanding Visitor Motivation

July 8, 2024

Understanding what drives people to visit cultural attractions is essential. While the primary mission of cultural attractions typically revolves around preservation, appreciation, and education, visitor motivations often lie elsewhere. Respondents from our 2024 Cultural Engagement Survey highlighte...

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How Often Should You Collect Visitor Feedback?

July 2, 2024

Collecting visitor feedback is a crucial aspect of improving customer experience for any organization. However, the frequency with which this feedback should be collected can vary significantly depending on the size and budget of the organization.

Feedback Collection for Small Organizations
F...

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2024 Cultural Engagement Survey Report Summary

June 18, 2024

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

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2023 Cultural Attraction KPI Report Summary

May 20, 2024

The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions from our Positioning, Benchmark, and Assessment Reports. These Reports are based on data we collected from 11+ million visitors to more than 806 cultural attractions in...

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2023 Cultural Attraction Trend Report

April 29, 2024

The Cultural Attraction Trend Report tracks attendance, membership, visitor satisfaction, and pricing trends among cultural attractions across the country and provides important information regarding marketing, social media, and membership. The Report is accessible to survey participants and Culture...

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