Tag: Trend Tracker

How Often Should You Collect Visitor Feedback?

Collecting visitor feedback is a crucial aspect of improving customer experience for any organization. However, the frequency with which this feedback should be collected can vary significantly depending on the size and budget of the organization.

Feedback Collection for Small Organizations
F...

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2024 Cultural Engagement Survey Report Summary

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

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2024 Cultural Engagement Survey Report

We recently completed the Cultural Engagement Survey Report, which identifies visitor, member, and donor characteristics, motivations, intent, and other relevant information like preferred communication channels based on 2,416 respondents interested in visiting, joining, or donating to a cultural at...

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2023 Cultural Attraction KPI Report Summary

The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions from our Positioning, Benchmark, and Assessment Reports. These Reports are based on data we collected from 11+ million visitors to more than 806 cultural attractions in...

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2023 Cultural Attraction KPI Report

The Cultural Attraction KPI Report identifies Key Performance Indicators of Top, Average, and Under-performing cultural attractions. The analysis is based on data we collect for our Positioning and Benchmark Reports which includes 11+ million visitors to more than 806 cultural attractions in the 100...

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2023 Cultural Attraction Trend Report

The Cultural Attraction Trend Report tracks attendance, membership, visitor satisfaction, and pricing trends among cultural attractions across the country and provides important information regarding marketing, social media, and membership. The Report is accessible to survey participants and Culture...

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How to Maximize Revenue  

Finding the sweet spot between attracting visitors and maximizing revenue potential is crucial for any cultural organization; it entails striking a balance that ensures accessibility for visitors while also sustaining the financial health of the organization. Revenue optimization goes beyond just se...

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Is My Marketing Effective? 

Effective marketing strategies play a pivotal role in driving engagement and attendance. Understanding the intricacies of marketing effectiveness is essential for organizations looking to optimize their outreach efforts and achieve tangible results. Here are several key strategies that cultural attr...

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Can We Have Too Many Members? 

Cultural attractions often rely on membership programs to foster community engagement, support, and sustained revenue. However, an excessively large membership base can pose several challenges for these organizations. By understanding these impacts, attractions can implement strategies to optimize t...

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Is My Organization Performing Well?

Assessing performance is vital for cultural organizations as it provides a comprehensive understanding of their effectiveness, impact, and sustainability. Benchmarking not only fosters accountability to stakeholders but also facilitates continuous improvement, informs strategic decision-making, and ...

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